Samsung is making a serious play in the smartphone market in 2013. According to sources, Samsung will ship 350 million devices to Galaxy series smartphones worldwide than 500 million mobile phones Samsung is scheduled to ship next year.
Quoted from Digitimes, Thursday (12/27/2012), predicted there would 860-900000000 smartphones were shipped worldwide in 2013.
In other words, the number of smartphones Samsung shipped will reach more than 40 percent of the world market.
To be a leader in the smartphone market, Samsung has a strategy that is quite unique. South Korean company is flooded all segments that exist in the market with different product models.
For example, for the entry-level segment, Samsung has the Galaxy Y. Meanwhile, for the mid-range market, Samsung Galaxy Ace has. Higher ranks in smartphones, Samsung has two models at the same time, the Samsung Galaxy S3 and Galaxy Note II.
The strategy is also considered to be very potent. According to the source, other handset vendors such as Sony Mobile Communications, Lenovo, Huawei, ZTE, and started looking at the strategy of Samsung. In fact, they are willing to adopt this strategy as soon as possible.
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