Mendong is a kind of rice plants cultivated in the fields. Such materials can be processed and then dried and color using basic chemicals which then can produce value-added goods such as bags, slippers, mats, bins, boxes of books, and the laundry.
"That original Tasikmalaya, West Java. Material of cardboard and rushes. Mendong woven first and dried using solar energy. Having dried colored then dried again and ready for the market. Making a day gone wrong," said Abun, when met detikFinance, in Exhibition CRAFINA, JCC, Sunday (16/12/2012).
Abun admitted, these products, designed to give a different color to the people who got bored with modern products.
The basic ingredients are the hallmark of rushes Tasikmalaya, West Java. Apart from the rushes, the products can also use materials from water hyacinth, pandanus, and sticks.
The products are priced at a price range of Rp 15 thousand - $ 1 million. For the mat, for example with a length of 2 meters and a width of 90 cm, the product is priced at Rp 150 thousand.
As for bags, priced at a price range of Rp 80 thousand - Rp 150 thousand. In addition, there are boxes of books worth Rp 100 - Rp 800 thousand and the sink are priced Rp 300 thousand - $ 500 thousand. In addition, there is a place up the first set of her valued Rp 200 thousand. There is also a cheap tablet, priced sandals from mendong only Rp 15 thousand.
However, prices are still negotiable home buying in large quantities. Abun give discounts of up to 20 percent for each product with reservations over a hundred products.
"If the unit is expensive, that in large quantities can be cheap and negotiable depending on quantity and material. Could be around 10-20 per cent discount. Could export up to 30-40 percent discount with minimum order 550 sets for all products," he said.
His pioneering efforts since 1996, the turnover could penetrate up to one thousand sets per month for a box of books. As for bags can be a lot more up to 2 thousand sets per month.
Not only that, the products of his own in the last 2 months starting ogled other countries such as Canada, Europe (Spain), and Asia (Japan, China, and Singapore). "2 months ago we export to Canada laundry box. Exports we have done from 5 months ago," said Abun.
Given the rising demand, Abun no less sense, he wants to continue to expand its business to various cities in Indonesia. Plans. In April of 2013, the products of handicraft will be distributed to Bandung, Jakarta, and Bali.
"We have a new showroom in Tasikmalaya, the new one. Expansion plan in April next year to Bandung, Jakarta, and Bali. View market conditions first," he admits.
Abun confess, until now export figures reached 270 sets for one container to wash the product box. As for the book box can reach 2600 sets per 1 container.
"We put forward a motive. Mendong more variations. Export quality and quality maintained," he said.
The statement echoed the purchaser lady (37). According to him, the book rushes box has a nice design and the price matches the quality. "The design is nice, homemade good, the price according to the quality," he said.
0 komentar:
Posting Komentar